[By Shideh] My thoughts on the concept of “incentive”…
What do you think would give Tehranians enough incentives to do what’s good for their city? What would give any person enough incentives to care about her surrounding? To cheat less whether in school or in trade, to respect the rules, to drive properly, to keep her/his street clean, to use public transportation, to turn off the lights when not used, to respect order in lines, to build ethically, and finally to come out in the morning with a smile and a loud “good morning, isn’t it a beautiful day” to the neighbors?
Photo courtesy of Hamed
Why do I see this attitude in some cities, and the opposite in others? Is there something in our genes that make us care and cheat less? Is it cultural, deeply rooted in our training as we grow up and if so, can we change that? Or is it purely a matter of the circumstance? I hear my economist friends talk about the fact that there is little evidence to prove that it is a matter of culture or genes (I’m sure some would disagree). Some believe that most people cheat when they can, any where they can, with any background. What is it then that makes a city like Berlin or Tokyo so clean and progressive in public awareness and that makes Tehran and many other cities (i.e. New York City, Mexico City, Cairo, Istanbul, downtown Los Angeles,… the list goes on forever…) the way they are?
I would argue that “incentive” is the main factor. Incentive is what makes me evaluate the cost/benefits of my actions and make a decision on whether it’s worth perusing and taking the risks. This automatic cost/benefit analysis that takes place in my head is not only economic (money related). Much of it has to do with my fear of social embarrassment, punishment of various degrees, and my own social awareness of the influences of my actions on my own future and that of others,…


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